One of the speediest techniques of building your client base is to find mutually-beneficial joint ventures. The key words here are’mutually-beneficial.’ Find marketers and business owners who’ve already got giant’responsive’ mailing lists and make them an offer they can’t refuse.
many of us have tried using this plan but have failed totally. I can tell you why.
The difficulty with most people is that they are only concentrated on what they can get out of the deal. You can never get it if that’s what your focus is on.
When you are trying to form partnerships, target the other party and ask yourself,’What do they need? What can I offer them that would be of value to them?’
Sure, you can just offer the other person a slice of the profits if they agree to commend your product/service to their list, but that is what everybody does! And these days, that isn’t alluring enough. How is your offer unique?
Apply the USP - the’twist.’ Be unique! Create value for them! Make it worth their while. Make them an offer they can’t refuse!
When I send out an offer for a collaboration JV I simply tell them I would like to market their product/business/service for them and not be paid for it. Instead of receiving 40% commission as an affiliate I offer them to keep 70+% of the profit. All they have to do is let me use their service just once ( considering that they’re an ezine, newsletter or business with an enormous opt in list ). I assure them that a unique page will be made and payments will be made straight to the partner.
Think about it!
You will be giving the partner additional exposure, higher profits and security of their business. In doing so, you will also be able to provide discount advertising/products/services to your members or visitors giving YOUR business more value. Because now, people will know to come to you for discounts on products and services they need!
With this concept in mind , go out there and seek for some firms who have already got a gigantic list or some high traffic.
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Original article was written by Kevin Lam from www.TexasSEO.com - Texas SEO is a Dallas-based web marketing and consulting firm specializing in SEO & SEM, PPC, copywriting, web designing and more.