April 16, 2008

Scientific Management in 21st Century

Filed under: Living With Management — admin @ 11:36 pm

It is not difficult to find examples of Scientific Management in the 21st Century; the car and computer manufacturing plants, the work environments we go to everyday, the hospitals we are treated in and even some of the restaurants we might eat in, - almost all of them function more efficiently due to the application of Scientific Management. In fact, these methods of working seem so commonplace and so logical to a citizen of the modern world that it is almost impossible to accept that they were revolutionary only 100 years ago.

Although Scientific Management does play an important role in the 21st century, it is necessary to note that this method of management contains weaknesses that limit its influence in current work environments, and consequently not all of its tenants are applicable to modern organizations. Scientific Management is perhaps best seen as an evolutionary stage in management ever developing history. This essay will attempt to highlight both the strengths and weaknesses of Scientific Management in context of the 21st century through examination of its application in several modern organizations.

Scientific Management was developed in the first quarter of the 20th Century; its father is commonly accepted to be F.W. Taylor, although some variations of the theory have been developed by Gantt and Gilbreth. Taylor recognized labor productivity was largely inefficient due to a workforce that functioned by “rules of thumb,” and a mentality that equated increased productivity with a cutting down of the labor force. Against the backdrop of Bethlehem Steel plant, Taylor carried out studies to insure that factual scientific knowledge would replace the traditional “rules of thumb”. The backbone of this activity was his “Time And Motion Study”, as Dale explains, “Taylor employed a young man to analyze all the operations and the motions performed in each and to time the motions with a stopwatch. From knowing how long it took actually to perform each of the elements in each job, it would be possible…to determine a really “fair days work” (Dale 1963, p. 155.).

Through this study, Taylor could see that work was more efficient when broken down into its constituent parts, and the management, planning, and decision-making functions have been developed elsewhere. Taylor viewed the majority of workers as ill educated and unfit to make important decisions, this is illustrated in the following quotation, “One of the very first requirements for a man who is fit to handle pig iron as a regular occupation is that he shall be so stupid and so phlegmatic that he more nearly resembles […] the ox… Therefore the workman…is unable to understand the real science of doing this class of work” (Taylor 1998, p. 28).

Taylor’s implementation of scientific fact did not stop there; he had also studied the equipment workmen used appropriating the correct scientific design for the task at hand, these insured workers neither over-worked nor under-worked themselves. Furthermore, workers were scientifically selected resulting in workers performing tasks they were biologically able to cope with, and tasks that equaled their skill. Taylor (and later Gant) drove this system by incentivying workers with money.

Taylor’s system insured the most efficient way would be used by all workers, therefore making the work process standard. Invariably managers found that maximal efficiency was achieved by a subdivision of labor. This subdivision entailed breaking the workers tasks into smaller and smaller parts; in short, “specifying not only what is to be done but how it is to be done and the exact time allowed for doing it” (Taylor 1998, p. 17). George Ritzer in his book “The McDonaldization of Society” notes a similar philosophy in a McDonalds staff manua, “It told operators… precise cooking times for all products and temperature settings for all equipment…It specified that French fries be cut at nine-thirty-seconds thick…Grill men…were instructed to put hamburgers down on the grill moving left to right, creating six rows of six patties each” (Ritzer 2000, p. 38).

In many ways McDonalds is the archetypical example of an organization employing Scientific Management in production. Within this restaurant chain, uniformity is complete; no matter what country you are in every branch of McDonalds is the same, as are the methods used to prepare food, clean floors, promote staff and lock up on closing. It is this ability to efficiently supply standard food and service throughout the world that has allowed McDonalds to become the biggest restaurant chain on the planet (Peters and Waterman 1982, p. 173-174).

A theory, whose roots are based on the scientific management model is Fordism. This theory refers to the application of Henry Ford’s faith in mass production (Marcouse, 1996). The theory combined the idea of the moving assembly line together with Taylor’s systems of division of labor and piece rate payment. With Fordism, jobs are automated or broken down into unskilled or semi-skilled tasks. The pace of the continuous flow assembly line dictates work. Although Ford pioneered production in the assembly of consumer goods, such as cars, his theory retained the faults of Taylor’s. Autocratic management ensures a high division of labor in order to effectively run mass production; this leads to little workplace democracy and alienation. Equally, with emphasis on the continuous flow of the assembly line, machinery is given more importance than workers. Nonetheless, a retained benefit of Taylor’s work is the piece rate payment system. Workers are driven by financial motivation; being given a consolation of high wages while employers maintain control over the workforce.

The antithesis of scientific management is the human relations movement established by Elton Mayo. The model is based on the research undertaken by Mayo at the Hawthorne electrical components factory between 1927 and 1932. Mayo followed Taylor’s methods and was attempting to measure the impact on productivity of improving the lighting conditions within the factory. He followed Taylor’s scientific principles by testing the changes against a control, a section of the factory with unchanged lighting (Kelly 1982).

The benefits of scientific management lie within its ability to coordinate a mutual relationship between employers and workers. The theory provides a company with the focus to organize its structure in order to meet the objectives of both the employer and employee. At the time of its inception, Taylor found that the firms who introduced scientific management as he prescribed it became the world’s most meticulously organized corporations (Nelson, 1980). Scientific management also provides a company with the means to achieve economies of scale. This phenomenon occurs because the theory stresses efficiency and the need to eliminate waste. Managers are given the duty to identify ways in which costs can be accounted for precisely, which leads to a division of labor and a specialization amongst staff, thus allowing each employee to become highly effective at carrying out their limited task. Consequently, firms will have in place efficient production methods and techniques. Another benefit of scientific management for a company adopting it is that it will obtain full control of its workforce. Management can dictate the desired minimum output to be produced and, with a piece rate payment system in place, can be guaranteed workers will produce the required amount.

Scientific Management, however, is an incomplete system. What is seen in both the Bethlehem Steel plant under Taylor’s management in 1911, and in every McDonalds restaurant in the World now is a “deskilling” of labor. As jobs are broken down into their constituent elements, and workers tasks are made easier, humans become little more than “machines” in the chain. Their cognitive input is not required and their motions do little to develop themselves; it is here that we touch upon the first problem Scientific Management faces in the 21st Century.

In today’s society the average intelligence of employees has sharply risen; people have been made aware of their value as human beings and any process by which this status is challenged is considered self-depreciating. People are no longer content to receive only fiscal reward for their tasks. Under Taylor’s Scientific Management system workers were viewed as working solely for economic reward. In current organizations, on the other hand, it has been recognized that productivity and success is not just obtained by controlling all factors in the work place, but by contributing to the social well-being and development of the individual employee.

The negative aspects of scientific management are apparent when evaluating the treatment of employees and with the problems that arise from the piece rate payment system. At the beginning of the twentieth century, Taylor’s methods for managing the workers were not completely adhered to. Thousands of plants introduced elements of scientific management, but few firms created formal planning departments or issued instruction cards to machine workers in fear of alienating the workforce (Nelson, 1980). The principals of scientific management are unquestionably authoritarian in that they assume decision-making is best kept at the top of the organization because there exists a lack of trust in the competence of the employees. Taylor believed productivity and efficiency would both rise if there were a division between workers and experts, and contended that almost every act of the workman should be preceded by one or more preparatory acts of the management. He also reasoned that each person must be taught daily by those who are over them (1998). This style of management can be the catalyst for causing anti-motivation and dissatisfaction amongst employees. If workers feel as though they are being treated without due respect, many may become disenchanted with the company and refuse to work to their maximum potential. Similarly, the piece rate payment system may cause the employer to encounter the problem of encouraging staff to concentrate on quantity at the expense of quality.

Higher levels of access to technology and information as well as increased competition present another difficulty to theory of Scientific Management being applied to organizations in the 21st Century. Modern organizations process huge amounts of input, and employees no longer work in isolated units cut off from the organization at large, but are quite literally connected to it. Satellite link-ups and the Internet provide organizations with thousands of bytes of information everyday, enabling companies to work on a global scale and within never shortening time frames. Delivery times, information gathering, data processing and manufacturing techniques are constantly becoming more technologically advanced and efficient.

Alongside this rapid technological growth organizations are finding it increasingly important to react quickly to developments that may affect their welfare. Managers recognize they are unable to control all aspects of employee’s functions, as the sheer layers of information factored into everyday decisions are so high that it is imperative employees use their own initiative. High competition between organizations also means that companies must react fast to maintain market positions. All of these forces modern companies to maintain high levels of flexibility.

In the era during whichScientific Management was developed each worker had a specific task that he or she had to perform with little or no real explanation of why, or what part it plays in the organization as a whole. In this day and age it is virtually impossible to find an employee in the developed world who is not aware of what his or her organization stands for, what their business strategy is, how they are faring, and what their job means to the company as a whole. Organizations actively encourage employees to know about their company and to work across departments, insuring that communication at all levels is mixed and (what is becoming even more popular today) informal. This phenomenon means that, for example, in companies such as EXXON scientists, marketers and manufacturers are all constantly aware of one another’s activities (Peters & Waterman 1982, p. 218).

Another weakness in Scientific Management theory is that it can lead to workers becoming too highly specialized therefore hindering their adaptability to new situations, in the 21st Century employers not only want workers to be efficient they must also exhibit flexibility.

However, it can be reasoned that scientific management is still a relevant concept for understanding contemporary work organizations. Scientific management has proved it has a place in a post-industrial economy and within work organizations, albeit in a hybrid form with the human relations model. This is because scientific management allows a company to control its workforce through a series of measures that guarantees them the desired levels of productivity and efficiency. In spite of this guarantee, the model, as Taylor prescribed it, also manages to alienate the workforce and cause dissatisfaction due to the authoritarian structure of the role of management. The human relations model adds a new dimension to scientific management as it allows management to work on the same principles as Taylor approved, such as time and motion studies, while also serving to fulfill employees’ social needs at the same time.

In conclusion, it can be seen that Scientific Management is still very much a part of any organization in the 21st Century. Its strengths in creating a divide between management functions and work functions have been employed widely at all levels and in all industries. In addition its strengths in making organizations efficient through replacement of “rules of thumb” with scientific fact has both insured its widespread application and ironically bred the conditions that make it less applicable to modern organizations. Now that all modern organizations work on a factual basis and all of them have managerial and employee structures competition is controlled by other factors outside the realms of Scientific Management. Modern organizations rank humanistic factors such as employee initiative, loyalty and adaptability alongside efficiency. For this reason, Taylor’s claim that workers are solely concerned with monetary reward and that every facet of work needs to be controlled from above seems outmoded, untrue, and impractical.

It is perhaps then better to accept that as a complete theory Scientific Management is not visible in modern organizations, however, elements of it are so relevant that they have become deeply ingrained in all modern organizations and are the very reasons why management has taken on new dimension in the 21st Century.

Bibliography

1. Dale, Ernest. (1973), Management, Theory & Practice. McGraw-Hill Publication.

2. Kelly, John. (1982), Scientific Management, Job Redesign, & Work Performance. Academic Press.

3. Marcouse, I. et al. (1996), The Complete A-Z Business Studies Handbook, Hodder & Stoughton.

4. Nelson, David. (1980), Frederick W Taylor and the Rise of Scientific Management. The University of Wisconsin Press.

5. Peters, Tom & Waterman, Robert. (1988) In Search Of Excellence. Harper & Row Publications.

6. Ritzer, George. (2000) The McDonaldization Of Society. Sage Publications Inc.

7. Sheldrake, John. (2003), Management Theory. Second Edition. Thomson Publications.

8. Taylor, Frederic. (1998), The Principles of Scientific Management. Re-Published. Originally published in 1911. Dover Publications.

About The Author
Sean Priestley is the manager and the chief writer of the NeWavEssays custom writing company ( http://newavessays.com ). He wrote over a thosuand of articles on various topics, including advanced statistics and calculus, and has also helped hundreds of students all over the world.

Lionel Davidson–Master of the Thriller Novel

Filed under: Reading Books — admin @ 7:10 pm

Nicholas Whistler is a very unlucky young man, debt-ridden, and an easy target for someone who wants to recruit him for something illegal and dangerous in the Cold War 60s. But Nicholas has little choice in the matter and agrees to travel to Prague to fetch important state or technological secrets. The Night of Wencelas is non-stop adventure as his simple mission becomes life-threatening and he suddenly realizes what he has become involved with. No longer a tourist, he is now a hunted man in an enemy city and must find his way to the British Embassy to make his escape.

As I read the book I realized that Lionel Davidson had managed to work his magic twenty years after the book was written. I eagerly read the Rose of Tibet and the Menorah Men in quick succession. Though I enjoyed The Rose, it didn’t quite have the same hold on me that Night of Wencelas had produced. Then I started on The Menorah Men. My eyes bugged. Wow! Talk about mind candy. I couldn’t put it down.

Imagine what it would be like to be a young archaeologist who is sudeenly and unexpectedly recruited by the government of Israel to find a treasure that was thought to have been destroyed in Roman Times, but may still exist hidden somewhere in the Sinai. Young Casper Laing is intrigued, but unconvinced. He is even more hesitant when he realizes that Arabs from Jordan were also hot on the trail of the artifact. His partner in the search is a beautiful young Israeli soldier who has an archaeological background. She is also engaged to a Yemeni officer in the Israeli Army. Along the way, Laing is kidnapped, shot at, takes a prolonged bath in the Dead Sea and untilmately unlocks the code to where the true Menorah was hidden. He also wins the heart of his assistant. The history is so vivid and the codes so challenging that I was immediately convinced that this was the greatest treasure hunt novel ever written, better far than all of Indiana Jones’ adventures. It also became the benchmark for my own novel, The Cellini Masterpiece, as I perfected it over the next two decades.

From his website I learned that he was born in Hull, Yorkshire. He left school early to become an office boy at The Spectator in London. Later he joined the Keystone Press Agency. In the Second World War he served with the Royal Naval Submarine Service. In 1946, he returned to the Keystone Press Agency. He travelled all over Europe as a reporter. On one of these trips he got the idea for his first thriller. His first book was a tremendous success and he gave up his job to become a full-time writer. It turtned out to be a good move. He has won the Gold Dagger three times: in 1960 for The Night of Wenceslas, in 1966 for A long way to Shiloh (US title The Menorah Men) and in 1978 for The Chelsea Murders (US title Murder Games)Davidson lived in Israel for a time and then returned to England. In 2001 he was awarded the Diamond Dagger. Davidson lives and works in London.

I have never had the pleasure or opportunity of meeting this giant in the mystery field, but I do hope I will. For all of you who haven’t had the pleasure of reading his work, I invite you to find copies. You’re in for a wonderful treat.

John Anderson - EzineArticles Expert Author

John Anderson is a fan of Mystery/Adventure/Suspense. The Cellini Masterpiece is set on the island of Malta and involves a secret dating to the mid 1500s. He welcomes all questions and comments and invites you to his website: http://www.cmasterpiece.com

Questions To Ask When Hiring A Copywriter

Filed under: Better Business — admin @ 1:10 pm

One of the best ways to protect yourself when hiring a copywriter is to ask a lot of intelligent questions.

First of all, I strongly recommend that you talk with your copywriter on the phone before you hire them (for instance, I offer a free 30-minute consultation with all new clients or prospective clients): you can learn a lot about someone by having a real live phone conversation with them.

Whether you quiz your copywriter by phone or via email, I’m including some questions you might want to ask them. I’m also including my own answers to these questions so that you can see what “good” answers might look like (mine aren’t the only “good” answers, but they will give you a point of reference when talking with any copywriter).

“What Are Your Qualifications as a Copywriter?”

My Answer: I’ve written thousands of pieces of copy - radio commercials, TV commercials, direct mail pieces, one-sheets, fliers, brochures, billboards, music-on-hold scripts, training manuals, corporate policy and procedures, web site copy, and email marketing campaigns.

I’ve spoken frequently at seminars on copywriting, promotions and marketing, for professionals in those fields.
I have published articles in radio trade journals, written content for web publications, and published one book. I have several other book projects currently in development.

“Do You Have Experience In My Field?”

My Answer: If you sell to business, industry, professionals, or through direct response, chances are I already have experience dealing with your type of product or serviceor something very similar.

I have written copy for just about any sort of business you can think of: auto dealers, soft drink companies, attorneys, physicians, music stores, insurance companies, recording artists, nutritional supplements, web sites, construction firms, recruitment firms, weight loss clinics … this is only a partial list.

Even if you have a business that I have not had some experience with, my unique research and fact-finding methods will ensure that your copy will accomplish exactly what you want it to.

“What Kinds of Assignments Do You Handle?”

My Answer: While I work on all kinds of different copywriting projects, around 80 percent of my business is writing direct sales copy for web businesses. That includes website sales letters, lead capture pages, autoresponders, orders forms, etc.
The rest of my work covers diverse marketing materials, including ads, PowerPoint copy, radio copy, case histories, feature articles, television copy, slide presentations, press releases, newsletters, catalogs, annual reports, product guides, manuals, film and videotape scripts, and speeches.

My specialty is my ability to write easy-to-read, persuasive copy that makes sales… about a wide range of business products and services, no matter how simple or highly technical.

I’m known for being able to quickly grasp complex marketing problems and turn those into persuasive copy that motivates customers and prospects to take action. My copy gets results.

“How Long Will It Take You To Write My Copy?”

My Answer: Ideally I like to have 3-4 weeks to work on your copy. That gives me the time to polish, edit and revise until I’m happy with every word.

If the job is a rush, indicate the date by which you must receive the copy on the order form. If I take on the job, I guarantee that you will have the copy on your desk by this deadline dateor sooner. No matter what the deadline, the copy I submit to you will be right. You can depend on it.

“Is Your Copy Guaranteed?”

My Answer: Absolutely. I guarantee that I’ll write excellent copy… that it will be delivered on time, and that I will revise or re-write it up to 3 times in the first 30 days after I initially deliver it. I also offer a host of other benefits to my Platinum Clients: membership in my Inner Circle, monthly teleconferences, one year of continued consulting, and more.

My copy gets great results for lots of people, but your results may vary. Why? There are many reasons. Here are the main ones:

  • I don’t control a lot of the elements that can influence your chances of success - like your layout, your web host, your payment processing service, the quality and value of your offer, etc.

  • I don’t make your product - you do. If your product sucks, there’s no copy in the world that’s going to help you.

  • It’s up to you to determine whether there’s even a market for your product. You’re not paying me to know that. When you bring me a copywriting job, I assume you’ve already decided there is a market for what you’re selling.

“What If We Want You To Revise The Copy?”

My Answer: Just tell me what you want improved and what the changes are, and I’ll make themfast. There is NO CHARGE for rewriting.

Revisions are included in the flat fee we’ve agreed to for the assignment provided they are assigned within 30 days of your receipt of the copy and are not based on a change in the assignment after copy has been submitted.

You get up to three (3) revisions within the first 30 days after the initial delivery of your copy.

Most clients are pleased and enthusiastic about my copy when they receive it. But if you are not 100 percent satisfied, I will revise the copy according to your specific guidelines… and at my expense.

“Will You Actually Be Doing The Writing?”

My Answer: This is a good question, because many top copywriters farm out their actual copywriting to “apprentices” - and never tell the client (you). That means your actual copy is written by rank beginners who are working for peanuts. I don’t use apprentices, and every word of your copy comes from me. I write all my own copy - period.

“Is My Copy Kept Confidential?”

My Answer: I always keep our discussions and the nature of your business confidential. Once your copy is finished, my standard agreement states that I can use your copy in my portfolio and for promotional purposes.

Because you will be using your copy as sales material, I assume you don’t wish to keep your copy 100% “secret”. If you wish strict confidentiality (meaning you don’t want me to reveal to anyone that I wrote your copy, and you don’t want me to ever show it to anyone), there is a 25% surcharge. This is a bargain - many top copywriters actually double their fees in exchange for complete confidentiality.

What To Do Now

Select the copywriter you think you want to work with, get them on the phone, and start asking questions.

All you need in order to protect yourself against shoddy copywriters is a little caution, the right checklists and expectations, and the willingness to do a little homework.

You can hire a freelance copywriter and be confident in the outcome.

Ray Edwards - EzineArticles Expert Author

Get a Free Marketing Critique from the Author

Ray Edwards is a sought-after Copywriter and Marketing Consultant. Get a free critique of your marketing materials or copy (a $197 value) at http://RayEdwardsCopywriting.com.

Copyright © 2006 by Ray Edwards. All rights reserved. You may post this article on your website, or publish it in your newsletter, free of charge as long as you do so without altering its content in any way, and as long as you include the “About the Author” information. Other conditions may apply.

Natural Health-Body Detoxification: Is it Necessary?

Filed under: House Of Health — admin @ 1:06 am

Copyright 2006 Nabil Khoury

Everyday, people are exposed to various toxins, which harm the
body and cause serious diseases. These toxins can be internal
toxins that are released in the body as a by-product of normal
metabolic activity; or external toxins such as heavy metals
(lead, aluminum etc), smoke, drugs (cocaine, steroids etc), food
preservatives and additives, alcohol, chemicals, harmful organic
compounds etc. The list is practically endless, which is why the
process of body detoxification assumes vital proportions.

Body detoxification refers to the ability of the human body to
rid itself of harmful toxins. The body performs the
detoxification process through four main organs, which are:

*The Kidneys *The Liver *The Skin *The Intestines

All toxins in your blood, whether internal or external, reach
your liver before they reach any other part of the body. The
liver then acts upon these toxins and removes them through the
bile and kidneys. Some water soluble toxins may escape the liver
detoxification, but these are then eliminated through the
kidneys. Your skin too helps in the process of body
detoxification by eliminating toxins through sweat and skin
rashes.

Thus, the natural body detoxification process generally ensures
that all the toxins are removed from the body. However, in
recent times, natural body detoxification processes may not be
very efficient in removing all the harmful toxins from the body,
due to several reasons such as:

*Sluggish detoxification enzymes in the body. *Presence of too
many toxins in the modern world. *Poor nutrition and unhealthy
diets. *Increased constipation. *Loss of equilibrium of bowel
flora. *Presence of beta-glucuronidase, which is an enzyme that
reverses the detoxification process, thus leading to an increase
in the amounts of bodily toxins.

Due to all these factors, the natural process of body
detoxification can take a severe beating, which is why it is
essential to get body detoxification support. In order to
optimize the body detoxification process, you may need to do
several things including:

*Go on a detoxification diet. *Take natural nutrients and
antioxidants which support the liver detoxification process.
*Undergo various therapies for colon detoxification. *By simply
doing one thing and not doing the other, you will not be able to
detoxify your body effectively.

For best results regarding body detoxification, it is
recommended that you seek professional help. A natural health
expert will advise you about the best combination of body
detoxification therapies, depending on your individual needs and
interests. You will thus not need to rely on a single product
which may or may not benefit you, but will have the finest
resources at hand for optimum body detoxification and good
health.