Matches is presently a high ended shop with a ton of accomplishment. Nearly 18 years and Matches Fashion have seen themselves rise from a small designer fashion store to a string of stores in ever trendy Notting Hill, affluent Richmond and Wimbledon, along with their website now as well. Each and every designer fashion outlet has a diverse look and creativity. All this has resulted in designer fashion boutiques which are as contrasting and likeable as their buying public. Their philosophy places large importance on look and creativeness. For this seasons Chloe Fashion check out the Matches Fashion website.
And like tons of other boutiques, Matches is constantly changing and launching the best designer labels. The firm are skilled at spotting and seeking out the best essential trend setting pieces in the particular time of year and constantly focus on the key pieces from top clothes designers such as Freda, Kors by Michael Kors and the famous Dolce and Gabbana, along with even more successful designers and new up and coming ones.
Both the designer fashion boutiques and the fashion focused website have enjoyed a load of achievement; the site is like going into an excellent glossy designer clothes magazine, it presents the internet surfers the motivation they need to see the best designer clothes that will probably look good and feel lovely in. Matches Fashion is constantly covered in glossy mags such as Glamour and The Times Magazine.
The firm’s trendy website offers a lot of hints to help you out. Should folk cannot possibly make a decision which Dolce & Gabbana dress to wear you yourself might well just give Matches Talk Fashion a phone call and the whole team at Matches can give folk all the advice you need. The store also offer a facility where you yourself can sign up to a designer fashion stylist and the fashion loving owners will email people fortnightly clothes advice on what the clothing trends are and the the latest fashion arrivals. You yourself might well put together your own shopping wish list and it means one might well look through next season’s catalogue and choose your hottest designer handbags, when the items arrive in the designer fashion outlet someone might often contact you to let you know they have arrived in store.
The relative ease of i) generating good ideas and ii) lack of resources means that there are usually more good ideas available than can be successfully innovated. As a result, it is often the case that ideas must be evaluated for risk and reward in order to select those that are most likely to succeed.
Part 2 of Good Ideas - Creativity and Innovation Management - will briefly discuss the concept of fit. An idea may be a good one, but does the person or firm that generated it have the ability to successfully bring it to market?
To provide a simple measurement and relative value of ideas, the following three criteria can be rated (or further analysed and rated):
a) Strategic fit. Katz et al (2003) argue that an idea must fall in line with the organization’s strategy. If Hewlett Packard (for example) were to suddenly attempt to develop soundless Velcro, non-fossil fuel cars or a sonic screwdriver, the chances increase that innovation of those products would conflict with their existing strategy and divert resources, thus increasing the risk for all product lines. Stick to the knitting is a common expression, though diversification can bring benefits.
b) Does the firm have the technical expertise to make it work? If HP were to take up non-fossil fuel cars, then that would involve significantly different technical competencies than they already have in-house. Whole teams with different skill sets and experiences would have to be brought in.
c) Do the business competencies exist? These include competencies in marketing, new product development, the ability to manage widely scattered employees and facilities etc. Does the big idea justify the expense?
In conclusion, a multitude of criteria must be considered and evaluated for risk and reward before big budgets are spent bringing the product to market.
This topic is covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com. You can also receive a regular, free newsletter by entering your email address at this site.
Kal Bishop, MBA
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Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com.