December 17, 2007

ATTITUDE: “Failure is Not an Option!” - Keys to Martial Arts Mastery, Key #7

Filed under: Budo Center — admin @ 8:29 pm

One of the most important traits of any successful person is an attitude of total commitment and passion for what it is that they are doing. They see their goal; they devise a plan for reaching it; and, the set about doing what is necessary to attain that goal.

This is something that has been repeated in uncountable books on success and personal achievement as-well-as here in this newsletter. I have written and re-written about it - I have spoken and reiterated my points again and again in class. But still I see my students and others that I care about settling for average results and the unfortunate habit of excuse-making.

Why is this so?

I believe that it is due to our need to have a ‘back-up’ plan should we not succeed.

Not succeed?!

If we have set a realistic goal (growing gills and moving in with our goldfish is not a good example!), we have worked out a plan of action, and, we are prepared to do what’s necessary, why then would we need a plan of action should we not succeed?!

Now, I’m not being funny, or mean, or unrealistic. What I am doing is pointing out what I, and from what I have been able to find out about the psychology of success, every other successful person sees as a ‘flaw in logic.’

The flaw is in the understanding of ‘having a back-up plan if we don’t succeed.’ If we don’t succeed at what? If we’re following the plan and we’re on track, aren’t we getting at least closer all the time? And if not, what IS happening that is preventing us from reaching our goal - not enough time, an unforeseen circumstance, lack of experience, knowledge or resources?

The point here is that, very often, we set ourselves up for failure by designing something into the equation that will make it OK to fail. I don’t mean that we necessarily set out to fail, just that we provide an excuse before we need one.

Here’s an example. My son has a goal to enlist in the Navy. He is doing this to gain both knowledge and experience for a future job with a major airline as an aircraft engine mechanic. He has set up the necessary interviews, obtained the requirements for enlistment as-well as those for getting the job that he is after. Unfortunately he is overweight and as a result, will have to lose weight or, at the very least, get to a point where his measurements meet the minimum standards. He has set one date after another for the enlistment, but has not lost enough by each date to qualify for enlistment.

A friend of his, someone who is very concerned for his welfare has suggested heavily that he start looking for an apartment, as-well-as gathering information about car insurance, etc., just in case he doesn’t meet his latest goal. The idea being that he will have a back-up plan should he not make it.

A look at this story should bring one very important question to mind:

“What is the goal here?”

Is the goal to begin a career in the Navy or to move out on his own? While both would accomplish the later, this is not the goal. And the so-called back-up plan does not contribute to the attainment of that goal. In this scenario, failure - not attaining the desired goal - has been wired into the equation.

The point is not whether or not to have a back-up plan but to make sure that any such plans contribute to the accomplishment of the goal. This is more aptly called a ‘contingency plan.’
Why was he not able to enlist by those other dates? Setting an unrealistic time to accomplish the task? Not carrying through on what needed to be done? These are questions that a contingency plan will handle.

In these cases, his so-called back-up plans would include: moving the date, recommitting to the goal, giving himself a worse-case alternative as an incentive to achieving the goal, etc.

The idea here is that we need to clearly understand the goal and what we want to get. Then, any back-up or contingency plan would work to go over, under, around, or through any obstacles that popped up. It would not cause us to drop our goal and drastically change what we are doing as ‘just another option.’

Remember, to successful people…

…failure is never an option!

Jeffrey Miller - EzineArticles Expert Author

Jeffrey M. Miller is the founder and master instructor of Warrior Concepts International. He specializes in teaching the ancient ways of self-protection and personal development lessons in a way that is easily understood and put to use by modern Western students and corporate clients. To learn more about ninjutsu and other subjects related to the martial arts, self-defense, personal development & self-improvement, visit his website at http://www.warrior-concepts-online.com To subscribe to his online newsletter, go to http://www.warrior-concepts-online.com/newsletter.html

How to Choose an Internet Marketing Strategy on a Shoestring Budget

Filed under: Universe Of Marketing — admin @ 7:24 pm

An Internet marketing strategy is important if you plan on getting your website noticed by web surfers, however getting your website noticed by many people is not so difficult even if you are on a shoestring budget. The reason for this is many of the marketing strategies you need to employ can be done for free if you are willing to put the time and legwork into getting them established. It really is the best way to go if you want to save money. Consider the following suggestions for getting your website noticed by Web surfers worldwide.

Tip #1 Cheap Domain Name

Choose a domain name that is short and sweet and also inexpensive. There are many places all over the web where you can purchase a .com domain name for less than $10. Make sure you don’t overpay for your domain name registration and be sure to keep the name easy to spell as well as remember.

Tip #2 Budget Host

You have to have a web host to keep your web page online, therefore this must be part of your marketing strategy. However, you do not need to overpay for a web host. There are many affordable hosts on the Internet that offer you the service you need with fast speed and ample storage space. Don’t go for the free options because they will end up hurting your business in the long run.

Tip #3 Search Engine Promotion

Now that you have your website online, you need to work on getting the search engines to notice it and return it as a high ranking resource. There are two things that are really important in this process, links and keywords.

Links are important because they are what the search engines are looking for when they assign you a rank. The more links you have on the Internet that are pointing to your site, the higher the ranking your website will receive. Because of this, you can see how important it is to have lots of links.

Keywords are another important tool that you can utilize and will help you get your website returned higher in the results, meaning more people will see it. You must place keywords in your titles, beginnings of paragraphs, and throughout the page so when that particular keyword is searched for, your page will be returned as a result. This is very important and something you can easily do on your own in must a few short minutes.

Tip #4 Pay per Click

Pay per click advertising is another marketing strategy. It does not cost you money unless someone clicks on your ad, so you only pay for advertising when it is effective in getting visitors to your site. If you are interested in pay per click advertising then check out the different program options for pay per click on the web.

Michael Turner shows you exactly how to increase web site traffic in his free 7 part mini-series. Grab it today at http://www.powertraffictactics.com/